Variety has details on Marvel's expanded merchandise programme for Guardians of the Galaxy Vol. 2, and it sounds like Groot is going to be at the forefront of that. The company will first show off products from the highly anticipated movie on Monday at the Licensing Expo 2016 in Las Vegas, so chances are that means we're going to start seeing some official material from the sequel soon. 

Groot toys exceeded expectations in 2014 (Funko's "Dancing Groot" remains the best selling Pop! of all-time), so he's going to be central to this campaign. The overarching plan though is to use this to help make Guardians of the Galaxy a tentpole franchise in the eyes of consumers. "As affinity and awareness for the ‘Guardians of the Galaxy’ franchise and its characters continues to grow by leaps and bounds, we are building out a much larger merchandising program to meet the increasing demand from fans," said Paul Gitter, senior VP of licensing for Marvel at
Source: COMIC BOOK MOVIES